Books & Articles

Learn more about Tracy’s books here.

Social Media Marketing

Advertisers at Work

Advertising 2.0: Social Media Marketing in a Web 2.0 World

Enterprise 2.0 [2 volumes]: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually


Read Tracy’s journal articles using the title links.

Spiller, L. & Tuten, T. (2015). Integrating Metrics Across the Marketing Curriculum. Journal of Marketing Education, 37 (2), 114-126.

Ashley, C. & Tuten, T. (2015). Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement, Psychology & Marketing, January, 32 (1), 15-27.

Tuten, T. (2014). Creating Consumuments: The Use of Artistic Interpretation of Text as an Insight Mining Device in Advertising Courses, Atlantic Marketing Journal, 3 (1), Available:

Tuten, T. (2014). Review of Tourism and Souvenirs: Glocal Perspectives from the Margins, Jenny Cave, Lee Jolliffe, and Tom Baum, Eds. (Channel View Publications, 2013; 205 pages; paperback; ISBN-13: 978-1-84541-406-1), Tourism Management, 44, 125, Available:

Tuten, T. & Ashley, C. (2013). Do Social Advergames Affect Brand Attitudes and Advocacy? Journal of Marketing Communications, DOI: 10.1080/13527266.2013.848821 Available:

Boley, B., Magnini, V., & Tuten, T. (2013). Social Media Picture Posting and Souvenir Purchase Behavior: Some Initial Findings, Tourism Management, 37, 27-30.

Tuten, T. & Angemeier, W. (2013). Before and Beyond the Social Moment of Engagement: Perspectives on the Negative Utilities of Social Media Marketing , Gestion 2000, 30 (3), 69-76.

Tuten, T. (2013). The Zones Framework: A Different Way of Understanding the Landscape of Social Media. Global CMO: The  Magazine, June, 40-44.

Tuten, T. & Marks, M. (2012). The Adoption of Social Media as Educational Technology among Marketing Educators. Marketing Education Review, 22 (3), 201-214.

Tuten, T. & Kiecker, P. (2012). Millennials’ Expectations Regarding Technology Use in Higher Education: Implications for Business Educators.  International Journal of Management Theory and Practices, 13 (1), 26-36.

Tuten, T. & Ashley, C. (2011). Promotional Strategies for Small Businesses: Group Buying Deals. Small Business Institute Journal, 7 (2), available online at

Sherman, S. & Tuten, T. (2011). Message on a Bottle. International Journal of Wine Business Research, 23 (3), 221 – 234.

Spiller, L., Tuten, T., & Carpenter, M. (2011). Social Media and Its Role in Direct and Interactive IMC: Implications for Practitioners and Educators.  International Journal of Integrated Marketing Communications, 3 (1), 74-85.

Tuten, T. (2009). Real World Experience, Virtual World Environment. Marketing Education Review, 19 (1), 1-5.

Tuten, T. & Kiecker, P. (2009). The Perfect Gift – Card: An Exploration of Teenagers’ Gift Card Associations. Psychology & Marketing, 26 (1), 67-90.

August, R. & Tuten, T. (2008). Integrity in Qualitative Research: Preparing Ourselves, Preparing Our Students. Teaching and Learning: The Journal of Natural Inquiry and Reflective Practice, 22 (2).

Tuten, T.  (2007). Deconstructing Identity: An Exercise to Clarify the Determinants of Brand Legitimacy. Marketing Education Review,17 (1), 57-61.

Bosnjak, M., Bratko, D., Galesic, M. & Tuten, T. (2007). Consumer personality and individual differences, Journal of Business Research, 60 (6), 587-589.

Bosnjak, M., Galesic, M. & Tuten, T. (2007). Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach, Journal of Business Research, 60 (6), 597-605.

Tuten, T. (2006). Expanding the Comfort Zone by Reflecting Diversity in Television Programming. Journal of Research for Consumers.

Tuten, T. & August, R. (2006). Work-family conflict: a study of lesbian mothers Women in Management Review, 21 (7), 578-597.

Tuten, T. (2006). The Importance of Gay-Friendliness and Its Socialization Influences. Journal of Marketing Communications, 12 (2), 79-94.

Harbrecht, A., Neidermeyer, P. & Tuten, T. (2006). Changes in Higher Education:  How to Address the Learning Needs of the Latino Population. Journal of College Teaching and Learning, 3 (1), 63-70.

Bosnjak, M., Obermeier, D., & Tuten, T. (2006). Predicting and Explaining the Propensity to Bid in Online-Auctions: A Comparison of Two Action-Theoretical Models. Journal of Consumer Behaviour, 5 (2), 102-117.

Tuten, T. (2005). The Effect of Gay-Friendly and Non-Gay-Friendly Cues on Brand Attitudes: A Comparison of Heterosexual and Gay/Lesbian Reactions. Journal of Marketing Management, 21, 441-461.

Bosnjak, M., Tuten, T., & Wittman, W. (2005). Unit-(Non) Response in Web-based Access Panel Surveys: An Extended Planned Behavior Approach. Psychology and Marketing, 22 (6), 489-505.

Tuten, T. & August, R. (2004). Korea’s Search for Gender Equality and Women’s Career Growth. Advances in Competitiveness Research, 12 (1), 37-43.

Tuten, T., Galesic, M. & Bosnjak, M. (2004). Predicting and Explaining the Propensity to Bid in Online-Auctions: A Comparison of Two Action-Theoretical Models.  Social Science Computer Review, 22 (3), 377-384.

Tuten, T. & Neidermeyer, P. (2004). Performance, Satisfaction, and Turnover in Call Centers: The Effects of Stress and Optimism. Journal of Business Research, 57, 26-34.

Bosnjak, M. & Tuten, T. (2003). Prepaid and Promised Incentives in Web Surveys – An Experiment. Social Science Computer Review, 21 (2), 208-217.

Neidermeyer, P., Tuten, T., & Neidermeyer, A. (2003). Gender Differences in Auditors’ Attitudes Towards Lowballing: Implications for Future Practice. Women in Management Review, 18 (8), 406-413.

August, R. & Tuten, T. (2003). The Korean Government’s Role in Women’s Career Growth. Women in Management Review, 18 (3), 109-121.

Johnson, I.W., Pearce, C.G., Tuten, T., & Sinclair, L. (2003). Self-Imposed Silence and Perceived Listening Effectiveness. Business Communication Quarterly, 66 (2), 23-45.

Borg, I. & Tuten, T. (2003). Early versus Later Respondents in Intranet-based, Organizational Surveys. Journal of Behavioral and Applied Management, 4 (2), 134-147. Available online

Bosnjak, M. & Tuten, T. (2001). Classifying Response Behaviors in Web-based Surveys. Journal of Computer-Mediated Communication, 6 (3).

Bosnjak, M., Tuten, T., & Bandilla, W. (2001). Participation in Web Surveys – A Typology. ZUMA Nachrichten, 48, 7-17.

Tuten, T. & Bosnjak, M. (2001). Understanding Differences in Web Usage: The Role of Need for Cognition and the Five Factor Model of Personality. Social Behavior and Personality, 29 (4), 391-398.

Pearce, G. C. & Tuten, T. (2001). Internet Recruiting in the Banking Industry. Business Communications Quarterly, 64 (1), 9-18.

Tuten, T. & Urban, D. (2001).  A Model of Partnership Formation and Success.  Industrial Marketing Management, 30 (2), 149-164.

Tuten, T., Bosnjak, M., & Bandilla, W. (2000). Banner-Advertised Web Surveys. Marketing Research, 11 (4), 17-21.

Tuten, T., Gray, G. & Glascoff, D. (2000).  The Impact of a Training Program on Attitudes of Employees Toward Co-Workers with Acquired Immune Deficiency Syndrome (AIDS).  SAM Advanced Management Journal, 65 (2), 30-35, 40.

Tuten, T. &  Urban, D. (1999).  Specific Responses to Unmet Expectations: The Value of Linking Fishbein’s Theory of Reasoned Action and Rusbult’s Investment Model.  International Journal of Management, 16 (4), 484-489.

Tuten, T., Urban, D. & Gray, G.  (1998).  Electronic Mail as Social Influence in Downsized Organizations.  Human Resource Management Journal, 37 (3 & 4), 249-262.

Tuten, T. & August, R. (1998). Understanding Consumer Satisfaction in a Services Setting.  Journal of Social Behavior and Personality, 13 (3), 553-564.

Neidermeyer, P., Tuten, T. &  Neidermeyer, A. (1998).  Hierarchical Differences in Auditors’ Perceptions of Lowballing: A Study of Current Attitudes.  Journal of Applied Business Research, 14 (3), 93-103.

Tuten, T.  (1998). Getting a Foot in the Electronic Door: The Process of Reading and Deleting Electronic Mail.  The Journal of Technical Writing and Communication, 28 (3), 271-284.

Cowles, D. & Tuten, T.  (1997). “Management Service Quality” in a Services Marketing Setting.In Swartz, T.A., Bowen, D.E., and Iacobucci, D. (Eds.)  Advances in Services Marketing and Management: Research and Practice, 6, JAI Press: Greenwich, Connecticut, 125-146.

Brown, S., Cowles, D. & Tuten, T.  (1996). Service Recovery in Retail Settings: Its Value and Limitations.   International Journal of Service Industry Management, 7 (5), 32-46.

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