Books & Articles

For more information, click on the links below:

Advertisers at Work

Advertising 2.0: Social Media Marketing in a Web 2.0 World

Enterprise 2.0: How Technology, Ecommerce, and Web 2.0 are Transforming Business Virtually: Enterprise 2.0 [2 volumes]: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually

Social Media Marketing (Textbook)

Journal Publications

 

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