When it comes to some big events, the brands present may be as big an audience draw as the main event. That’s certainly true for those who prefer Super Bowl commercials over the Super Bowl game itself. Likewise, the “red carpet” time prior to the Academy Awards is a must-see for fashionistas and fans.
Will you be watching the live coverage on E! to be certain of seeing celebrity arrivals and interviews AND — *who* they are wearing?
This is where I get giddy – I won’t be watching on E! I will be watching live. That’s right. Brandacity is going to the Oscars.
I will be there hours prior, by the red carpet, tweeting about the brands adorning the celebrities. I will do my best to post pictures and video along with commentary on the brands that stand out.
As a marketing professor and a movie maven, this experience ranks high on my bucket list. On Oscar Day, I bake a red velvet cake (in honor of that red carpet, of course) and dress the part - even though it’s just me and E! This year I’ll see all the glory and glamour in person. Because fashion brands use celebrity product placements as a tool for buzz, I’ll also be playing the role of brand scientist, observing brands and tweeting my observations for you.
I hope you’ll follow my tweets live on February 23rd. Follow and participate with #redcarpetbrands.