It was on simplifying marketing in a Web 2.0 overwhelmed world. CrownPeak manages content for brands using the social media space. Rob explained the challenges companies face as they try to add yet another component into the promotional mix in the form of social media. I “set the stage” with the social media tools brands have at their disposal and a process for evaluating whether social media is right for a brand.
The webinar is now archived and available on the B2B Online website.