Archive for teaching

In Defense of Grammar Skills

Kyle Wiens won’t hire people who can’t write well and he explains why in a recent blog post on the HBR Blog Network. Wiens believes (as do I) that “sloppy is as sloppy does.” As a marketing professor, I often times find myself in discussions with other academicians and students about whether to grade for grammar and spelling on assignments submitted in business classes. One argument suggests that the quality of writing doesn’t relay the degree of knowledge on the business subject at hand or the creativity or critical thinking illustrated in the work. Another argument suggests that one’s command of the subject at hand is nothing without the ability to communicate that command. I commend Mr. Wiens for taking a stand for the value of communication and backing up his beliefs with action.

Wiens writes, “Grammar signifies more than just a person’s ability to remember high school English. I’ve found that people who make fewer mistakes on a grammar test also make fewer mistakes when they are doing something completely unrelated to writing — like stocking shelves or labeling parts.”

Read more on Mr. Wiens “zero-tolerance policy” here.

Digital Marketing Module at Stockholm School of Economics in Latvia

The Stockholm School of Economics (SSE) in Riga, Latvia, offers a 2 year cohort program for individuals seeking an Executive MBA degree. Last Wednesday through Saturday (January 18th-21st), I spent 10 hours a day with these eager students as their guest professor of Digital Marketing. The students, who will attend monthly modules in the first year of the program before completing a thesis in the second year, include individuals from Latvia, Russia, Ukraine, Lithuania, and Estonia.

For my module on Digital Marketing, we covered consumer behavior in a digital world, online advertising, search engine optimization, social media marketing (brief view), and metrics. In the course, the students worked in teams to develop a digital marketing strategy. They did a fabulous job!

Please take a moment to view pictures of some of the amazing students I had the opportunity to work with and their beautiful school. Although a colder climate that I am used to, my experience at Stockholm School of Economics was truly enjoyable. I am always pleased to share my knowledge of digital marketing and encouraged to know that we are sending informed students out into the ever-evolving world of business and marketing. Thank you, SSE!

To learn more about Stockholm School of Economics (SSE) in Riga, Latvia, visit www.sseriga.edu.