What is the Brand Choreography™ Framework? It’s an innovative 7-Step model to help marketers optimize their strategic brand decision-making efficiently.
The framework serves as the basis for Mark’s new course, “Marketing Foundations: Integrated Marketing Strategies,” for LinkedIn Learning. Spanning concepts from SWOT analyses, brand value propositions, and buyer personas to storytelling, content marketing, and design thinking, this course offers marketers the big-picture strategies they need for a successful integrated marketing communications strategy.
At just over 2 hours and chunked into 30 video modules of about 4 minutes each, this course is also totally doable, even for the busiest marketing professional.
Learn more by watching the course Welcome video.
I continue to find value in LinkedIn Learning – whether for refresher courses, new perspectives, or new skills.
Check it out and let Mark know I sent you.