In just a few weeks, I will have the honor of taking 24 students to the Advertising Women of New York (AWNY) 2011 Career Conference at the Fashion Institute of Technology in New York, New York. The conference, which will be held on November 11th and 12th, will give approximately 750 students from around the country the opportunity to learn about the various career opportunities in advertising.
While my students look forward to attending the conference, as well as previously selected seminar sessions based on their career interests, there is one activity on our agenda that we’re all particularly excited about. On Friday, before we even head over to AWNY, we will be touring Dentsu America’s New York office with its President, Doug Fidoten.
Dentsu, which was awarded “Advertising Agency of the Year” by Adfest 2011, is also the third most awarded agency in the world according to the Gunn Report (2010). We look forward to touring this agency not only because of the recognition Dentsu has gained for providing amazing work, but because of the people we will have the opportunity to interact with and learn from. Take Doug Fidoten, for example; when asked, “What is cool?” he responded with the following:
When I experience something for the first time that I never saw, that I never heard, or that I never walked through, that’s where I find cool. It’s not about it being new, sometimes it’s quite old. Sometimes it’s just a door that I’ve never stepped through before. Sometimes it’s a sound I’ve just never quite experienced. It’s the juxtaposition of what I thought I knew, with things that I never knew. That’s what’s cool.” (Click here to learn more about Fidoten.)
AWNY itself will be extremely beneficial for students as well. They will be exposed to additional industry leaders in the field of advertising, they will discover career planning techniques for landing the job they want, and they will be able to attending resume building workshops and hear suggestions from experts in advertising placement.
We look forward to our experiences and sharing what we’ve learned with you upon our return home. Will you be at AWNY this year? Let us know!