1. Start with a strong core concept. As with any presentation, it all starts with the idea. (Duh.) To translate into a great SlideShare, your concept must be robust enough to merit 15 or 20 pages of description, yet simple enough to be contained within a succinct, one-minute-ish presentation.
2. Spend extra time to find un-lame visuals. Reject the stock photography clichés. Refuse to give in to the hackneyed metaphors. (Yeah, this means no more stock photos of men holding briefcases running across a finish line). Find images that not only feel fresh and vibrant, but also strategically accentuate your point.
3. Don’t always use images that are “see-say.” Your images shouldn’ literally re-state your point, but rather, add depth and meaning. For instance, when talking about a “fork in the road” …don’t actually show a photo of a fork in the road. To do this, don’t simply search on the stock site for a literal interpretation of your concept, or the site will be more than happy to serve up more lame puns like “fork in the road.” Rather than using search keywords “fork in the road,” get a little more conceptual, and search for words such as “decisions” or “choices” or “complexity.”
4. Take a moment to craft your typography.You don’t have to go crazy with mad design skills, but don’t just cut and paste your unformatted text from a Word doc. Take a moment to check line breaks and basic placement on the page. Since your SlideShare won’t have music or spoken words, your text bears greater responsibility of visually communicating the tone and emotion of your idea.
5. Establish a pattern, then disrupt it.I like to establish a consistent visual pattern in the first few pages of a SlideShare, then add energy and surprise by breaking the pattern.
. Almost done! Now wrap it up with a call to action. At the end of your SlideShare, your viewer should want to learn more. (After all, you’ve just fascinated them!) Let them know what action you intend them to take, followed by a page of your contact info. I ended this SlideShare with a tempting, but not in-your-face, call to action:
Whether you realize it or not, you’re already using these seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.
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