Cnet report on social media app usage finds decline in apps like Twitter and Facebook.
While this shift could be due to social fatigue (and the report didn’t study why the shift is occurring), it could also be the result of the popularity of direct messaging apps like WhatsApp.
Interestingly (and as I anticipated some time back), we could describe this shift as moving from a mass broadcast of our lives to our networks via apps like Twitter and Facebook to *direct* messaging to specific people in our social graph via apps like WhatsApp. In other words, this means that social media has followed the same pattern of development that IMC followed! For brands, the implication is that they will truly need to address social media as a direct, interactive marketing.
Use the title link to visit the story from CNET and watch the video yourself.
Posted from Diigo. The rest of my favorite links are here.