Do you ever feel like you’re on social media—but you have no idea if your customers even notice or care? That’s why so many companies end up turning to paid advertising on social media, which is one way to get your brand and your message front and center. But you don’t have to burn through lots of your marketing dollars on social media, provided you understand a little bit more about the platforms.
For starters—get to know what types of posts are best given the platforms. Only post a 140-character note on Facebook? That type of information needs to go on Twitter.
This infographic from Salesforce explains best practices. Want more tips? Check out the full article here.