On Tuesday night, Advertisers at Work was featured at the New York Public Library! I led a panel discussion with three of the amazing advertising luminaries featured in the book: Eric Kallman of Barton F Graf 9000 (BFG), Doug Fidoten of Dentsu America, and Jayanta Jenkins of TBWA Chiat/Day.
About 100 people were in attendance for this informative and hilarious discussion (including, to my utter delight, several former students from both Virginia Commonwealth University and East Carolina University). The panelists kept us thoroughly engaged and entertained commenting on their daily lives, pitches lost and won, and their predictions on how the advertising industry of today might be depicted on the Mad Men of tomorrow.
We even had a surprise visitor! David Oakley of BooneOakley made it to the event and joined us for a delightful dinner after.
My thanks go out to Doug, Eric, and Jayanta (and all of the people who participated in the book project), to Sadhika and her team at Apress, and to the New York Public Library for its support.