I’m Tracy Tuten, Professor of Marketing at East Carolina University. That means it’s my job to constantly learn. Along the way I get to share what I’ve learned with students and encourage them to use knowledge and skills to be anything they dream of being. After all, it is my students whom I credit for keeping me young.
I ended up in social media marketing as a kind of fluke. My research specialty is methodology, especially that of minimizing potential bias in web surveys. I was one of the very first people studying the methods of web surveys (and the implications of mode on validity) back in the 1990s. I also taught advertising so I was up to date on all things online advertising. As social was birthed, I was there learning about it and bringing it into my classroom. I saw an opportunity to share my knowledge about social media marketing beyond the walls of my classroom, so I organized it in a way that made sense to me and then wrote my first book – Advertising 2.0: Social Media Marketing in a Web 2.0 World.
People who know me know that I can be neurotic, tenacious, and enthusiastic. In the spirit of full disclosure, I even put on lipstick before conference calls. I’m an objectivist and if you agree with the values of Ayn Rand, we’re bound to work well together. Though most of my time is dedicated to learning, some of my experiences might even surprise you!
Although I’m just as likely to be caught reading Stephen Covey, Brian Tracy, or Jack Canfield as I am a marketing journal, I’m more than just goal-orientation and organizational inclination. I have my mother’s smile and my father’s loyalty. I’m married to someone who sat behind me and pulled my hair in 4th grade, and I’m the proud puppy mama to Chloe and Cara.
I was lucky enough to fall into the profession of professing early in my career, a gift that has afforded me the opportunity to work with advertising and research scholars and industry influentials in the US and abroad. I love to travel (I’ve been to more than 55 countries), and I am frequently en route to schools and associations around the world to teach intensive sessions for graduate students and executives.
You can read more about my work in Tracy’s CV.