Social Media Marketing explores social media marketing and theory with practical application. It covers strategic planning for social media applications, incorporating platforms into brands’ marketing communications executions, and harnessing social media data to yield customer insights.
TAA’s Textbook Excellence Award (“Texty”) recognizes excellence in current textbooks and learning materials. Awards are granted based upon the work’s pedagogy, content/scholarship, writing, and appearance and design.
I am deeply touched and honored for the text, Social Media Marketing, to be chosen for the TAA Textbook Excellence Award. TAA provides such wonderful resources to support textbook authors – making the award all the more meaningful for me. TAA – thank you for the support you give to academic authors and for this great honor. I also want to thank SAGE, and in particular, our editor, Matthew Waters, who saw the value in this book and championed it.
Michele Sordi, Sr. Vice President and Head of US College at SAGE Publishing said, “These honors reflect commitment to publishing innovative and high-quality course content featuring a distinctive author voice. We are honored to be partners with these SAGE authors and celebrate their valuable contributions to pedagogy and student success.”
TAA presented the awards at the annual conference in Providence, R.I. on June 9, 2017.
PS – You can visit the Amazon page for the book here.