Social Media Marketing (Textbook)

Social Media Marketing, the first textbook on the topic, is now on shelves and available for purchase! We have worked diligently to provide a comprehensive book covering the full realm of social media marketing- from describing how to strategically plan, to showing how to incorporate social media into a brand’s marketing communications plan, to teaching readers about social media research and measurement. We’re confident you won’t find a better book on social media marketing on the market today.

Visit the Zones of Social Media Marketing website to interact with the textbook, access supplementary classroom materials, and gain support from the writers:

Click here to purchase Social Media Marketing on Amazon.

Click on the image to visit the Zones of Social Media Marketing Website!

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